Gold jewelry can now be worn every day, from going to school or work to strolling around town.
According to The State of Fashion 2026 report by McKinsey & Company, a global management consulting firm based in the US, aesthetics and the ability to express individuality are key factors consumers consider when choosing jewelry. This trend shows that jewelry is increasingly linked to each person's preferences and style. A ring with a distinctive design, a pair of earrings in a favorite shape, or a necklace with a symbolic pendant can all become details that help the wearer express their unique personality.
For those who prefer minimalist style, compact and slender designs can add a subtle touch to an outfit. Meanwhile, those who favor a striking appearance often seek unique styles with distinctive lines to express their personality.